About the Book: The Cult of We: Wework and the Great Start-up Delusion airside, Export, Ie-only An amazing portrait of how grifters came to be called visionaries and high finance lost its mind. Charles Duhigg, bestselling author of The Power of Habit The definitive inside story of WeWork, its audacious founder, and the companys epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion.